Journal of the Academy of Marketing Science Volume 24, Number 3, Summer, Fall 1996

9 1 10 Journal of the Academy of Marketing Science Volume 24, Number 3, Summer, Fall 1996 Harold W. Berkman Primary Author mixed material 00920703 New Delhi SAGE Publications 1996 Journal of the Academy of Marketing Science Volume 24, Number 1, Winter 1996 Harold W. Berkman Primary Author mixed material 00920703 New Delhi SAGE Publications 1996 Journal of Marketing January 1996, Volume 60, Number 3 P. Rajan Varadarajan Primary Author mixed material 00222429 Chicago American Marketing Associaton 1996 Journal of Marketing January 1996, Volume 60, Number 1 P. Rajan Varadarajan Primary Author mixed material 00222429 Chicago American Marketing Associaton 1996 JOURNAL OF MARKETING RESEARCH Vol.33, No.1, February-May 1996 Vijay Mahajan Primary Author mixed material 00222437 Chicago American Accounting Association 1996 European Journal of Marketing Vol.36, No.1, 2, 2002 mixed material 03090566 Emerald 2002 European Journal of Marketing Vol.35, No.11, 12, 2001 mixed material 03090566 Emerald 2001 Journal of Consumer Marketing Vol.19, No.1, 2002 mixed material 07363761 Emerald 2002 Journal of Consumer Marketing Vol.18, No.7, 2001 mixed material 07363761 Emerald 2001