5 1 10 William L. Wilkie Primary Author mixed material New York John Wiley & Sons 1986 CONCEPTS AND APPLICATIONS Second Edition Albert J. Della Bitta Additional Author David L. Loudon Primary Author mixed material 0070387583 New York McGraw-Hill 1984 Henry Assael Primary Author mixed material 0534029906 Boston Kent Publishing Company 1984 A Cognitive Orientation Rom J. Markin Primary Author mixed material 0023761105 New York Macmillan Publishing 1974 Analysis, Creativity, and Strategy William P. Dommermuth Primary Author mixed material 0534031064 United States of America PWS-KENT Pulishing Company 1984