3 1 10 Philip Kotler Primary Author Hermawan Kartajaya Primary Author Iwan Setiawan Additional Author Susilo Bambang Yudhoyono Additional Author mixed material 9789790759619 Jakarta Erlangga\' 2010 From Products to Customers to the Human Spirit Philip Kotler Primary Author Hermawan Kartajaya Primary Author Iwan Setiawan Primary Author mixed material 9780470598825 New Jersey John Wiley & Sons 2010 marketing_30.jpg.jpg Moving from Traditional to Digital Philip Kotler Primary Author Hermawan Kartajaya Primary Author Iwan Setiawan Primary Author mixed material 9781119341062 New Jersey John Wiley & Sons 2017 2016Marketing_4.jpg.jpg